Build your reputation with large diamonds.
Selling ten 1 carat stones will not build your reputation as much as selling one 10 carat diamond.  People will talk about the 10 carat diamond and build your reputation for you.

Yes, it’s true word of mouth is always good.  Every satisfied customer WILL recommend you to friends.  But big ‘Holy Cow” rocks will create a buzz in the community.  Everyone remembers the buzz created when Kobe Bryant or Ben Aflick bought the big rocks.  Of course those same jewelers sell the average citizen, but did todays $895 studs get your store into the newspaper?

  I always brag when I sell a particularly large diamond.  When dealers and stores think of big diamonds Gerson & Horowitz always comes up.  Your’s can too!