We  sit in our offices making buying decisions every day.  Is it the right stone? Is it the right price?  Is there demand? 

 

All valid decisions.  But we must not allow paralysis by analysis.  Case in point:

 

A dealer walks into my office and offers a stone for $15000. After offers back and forth, I am at $11000, he is at $13000. No deal.

 

Two days later, I am in a friend’s office, he shows me a stone he is considering, the same stone.  We discuss it and he convinces me to go partner with him and we offer $12000.  Still the other man wants $13000, and we let it pass.

 

Two more days go by and my brother walks into the office, “Hey, look what I just bought for $13000.”!!! 

Of course the stone was sold in just a couple of days for a nice profit.

 

The lesson learned; Don’t be afraid.  There are no guarantees, but if you wait for everything to be perfect, you will have nothing to sell.

 

Larry Horowitz