According to a study conducted and revealed in the latest issue of Idex magazine(May), the single most simplistic method to increase single store sales is to hire more sales people.

I don’t own a store, so some of the discussion was outside of my  experience, but the reasoning presented was quite compelling.  It would appear that other methods, advertising, inventory, etc, cost more money then a salesperson. 

A salesperson can bring customers with them or create new loyal ones that will stay with the store after the salesperson has moved on.  It takes times and money to realize whether any particular advertising plan has worked or not.  But the ability or lack thereof of a salesperson can be seen immediatly.

I recommend reading this issue.  In fact I think Idex is the most intelligent of all the industry publications.  You can probably check it out at www.idexonline.com.

Larry