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The question asked everyday by every store. What is the Best Cut?

I have two basic answers, depending on the customer. Either it’s the one I’m trying to sell you right now, or there is no one cut that is the best. Each lab has it’s own opinion and so do dealers.

I can remember before the GIA became prominent, that we would want to show stones with spread tables. This made the stones look larger then they were. We also wanted stones with slight flourescence, because it made the stones white in the sun light.

But times have changed. What do you think is the best cut?

The picture I have posted here is a comparison of the light reflection properties of a well made stone as compared to one that is not. Notice the leakage. That’s bad no matter what the demensions.

Personally, I don’t think there is an Ideal cut, or a best make. I think diamonds are works of art. I know what I like and what I don’t like. And I know I don’t like to sell paper. I like to sell Diamonds.