JCK Show

Made a day trip from Los Angeles out to the JCK show in Las Vegas this past Saturday. I walked about 4 miles inside the convention center……….and what did I see…….ALL the same faces and merchandise as last year…and the year before that… and the year before that ! I thought the idea of a trade show was to showcase a company’s new line of products! You don’t go to the electronics show to see 15 inch black & white TV’s without remote controls! At the footwear convention you don’t see displays of “Stan Smith” tennis shoes.

Now of course I know that if a mfg has a ring that has been selling well for the last 20 years, he wants to keep offering an item that is still in demand, he’s not stupid. But there are well over 1000 booths at the JCK show and most of those booths seem to be displaying the same merchandise as their competitors. As far as loose diamond companies go, their product doesn’t change. A 3.01 GIA G VS-1 will always be a 3.01 GIA G VS-1. Unfortunately, diamonds are not a product.

With business being a little off these days, I guess I would just like to see something exciting and new to keep me going.

As for me, I went to the show to search for unique platinum coil necklaces by European mfg’s, found what I needed and was very happy.

Hey, maybe these trade shows are a good thing !!!!!!!

Stan

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