This was told to me years ago by a fancy color dealer in Antwerp. It makes sense for many things, not just fancy colors……

Ask an overly high price for fancy colors! The high price will be the convincer to the customer that the color is as good as you say it is. Then they can discuss a fair price. But if you ask a low price to start, they will question the color.

Of course it must be understood that the fancy color diamond market is more of an art form then regular certed stones.

One of the more intersting stones I have sold was a GIA certified Fancy White. The stone looked like frozen milk. I had a letter from GIA saying it was the best example of its type they had ever seen.

Larry