Recently I was offered an estate piece, all diamonds. One look and I knew the piece was worth the price. Paid it without question. I never bothered to break down the weight of the diamonds in the piece.

I put on a fair percentage profit and sent it to sit in a store window. Eventually the piece was sold. The store even asked me what the weight was and I was embarrassed to say I didn’t know. After a couple of days the store asked me could my jeweler make a small adjustment to the piece so that it would fit better. Sure.

When I had the piece back in my office I decided to calculate the diamond weight. I found that the price was a bargin!! I could have fairly asked even more.

So I made a sale and profit. The store made a sale and profit. The private had a beautiful piece. But the question remains was I foolish in not making a greater profit? Or was I increasing my chances for future sales by insuring that there was meat on the bone for everyone?