Latest government findings released……..

High Income Consumers Love Jewelry – Higher income consumers spend exponentially more on jewelry than lower income consumers. The average household earning $70,000 and above spent $1,206 on jewelry in 2005, about 2.4 times the amount of the average household. Why? High-income consumers have dramatically more discretionary income. This trend has been solidly in place for many years, and data from the 2005 Consumer Expenditure Survey reconfirms this trend.

Isn’t it just great when we learn this helpful infomation. Come on, all you store owners, tell the truth, you didn’t know that rich people spend more then poor people. Now armed with this info you can market so much better. No more ads tacked to telephone poles. Join that country club and hang with the rich and make more sales!

Too sarcastic?

Seriously, the high end is the market we all want. I personally do think that country clubs and other venues where one can mingle with money is a slow ,but proven way to do business. If you have other ideas, please add your comments and share.