Summer is over. School is back in session. The stretch drive to Christmas season is here.

I listen to the news, same as you. I hear about the credit market, the housing market, the stock market. One pundent says this, the other expert says that. Personally, I’m positive. I don’t know what is going to happen!

I do know what I have to do. I have to have a positive attitude. There will be a good Christmas season! Any other appraoch is counter-productive!

If you are not thinking positive, it will show in your business. I am buying diamonds for the season. I am advertising for the season. I am shipping goods to stores for the season. Only by positive action will sales take place.

If I don’t buy, I will have no inventory. With no inventory I garauntee myself a lousy season. It’s to late to buy when the customer is already at the door. Buying now, when business is soft gives me the chance to buy diamonds at the best possible prices.

We are fortunate in the diamond and jewelry business. Our inventory has no spoilage date. The markups from dealers and manufacturers is small percentage points. My absolute, drop dead, worst case scenario is to sell some goods at a few percent loss. Never enough to endanger my continued business.

So I say prepare for the GREAT season! That is the only way to have a GREAT season!

What are you doing to have a great season? _Please click on the comments button.

Larry