In an article regarding the July rebound in jewelry sales, I found the following quote. (Idex News).

“There is an old American adage that we’ve cited before: When the going gets tough, the tough go shopping. For all kinds of psychological reasons, Americans view shopping as a stress-relieving recreational and social activity.”

Now that we know that the people want to go shopping, the trick is where will they go?

What can you do in your store to fill the needs of those seeking stress-relief or social activity?

Could you host an afternoon tea? Bring in a Jazz trio? Turn a sales evening into a networking event?

There are probably many ways that you can make the shopping experience more then just shopping. Imagine the result if people came to your shop, just because they like being there.

Let’s try and start a list of the more interesting ways to encourage footfall into your store. I’ve thought of three. Your turn. Post your ideas in the comments section by pressing the ‘comment’ button.

Larry